HOLY CHEAT
A collaboration between the brands ‘Last Crumb’ and ‘Off Court’, resulted in the creation of the brand - Holy Cheat.
The brand is a cheeky street brand that appeals to people who like to invest in themselves. The brand appeals to athletes who live under a strict routine that combines training and proper nutrition. However, we believe that it is impossible to maintain such a routine for a long time without "cheating" from time to time.
Our brand produces decadent cookies, which are a "cheat" - a short break from the routine, to return to it with higher motivation. However, the brand also appeals to anyone who lives their life in a routine that is one long and continuous "cheat", people who don't care and don't live under a strict and organized life routine. The brand has created an accessible and clear language that combines cheeky humor, a clean and concise language versus a free hand and abstract language.