MICHAL LEVY
I’m a Graphic Designer, based in Tel Aviv, Israel.
I specialize in branding, marketing, typography, and web design. 
My primary goal is to create visually appealing designs while developing a unique and in-depth concept. With a creative approach and strategic thinking, I provide innovative and precise solutions tailored to the needs of private and business clients.


B. Des Visual Communication, 
Shenkar College (2019-2023)  




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 2025

(02)  BRANDING(FEBRUARY  2023)


HOLY CHEAT 
A collaboration between the brands Last Crumb and Off court, resulted in the creation of - Holy Cheat. 
The brand is a cheeky street brand that appeals to people who like to invest in themselves.  The brand appeals to athletes who live under a strict routine that 
combines training and proper nutrition. However, we believe that it is impossible to maintain such a routine for a long time without "cheating" from time to time.
Our brand produces decadent cookies, which are a "cheat" - a short break from the routine, to return to it with higher motivation. However, the brand also 
appeals to anyone who lives their life in a routine that is one long and continuous "cheat", people who don't care and don't live under a strict and organized life routine.
The brand has created an accessible and clear language that combines cheeky humor, a clean and concise language versus a free and abstract language."


Brand identity
Packging design
Campaign






Logo and Tagline

Products and Packging







Graphic Language 










Symbol

Brochure





Campaign






 

Lunch invatation
                           



Merchandise              






                                                                                                     



                                                                                                                                  







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