(05) BRANDING              (JUNE  2022)
FESTIGMENT
‘Festigment’ is a unique food waste reduction festival, which will focus mainly on the correct reuse of fruits and vegetables that are about to rot or do not look good. The festival will deal with the creation of natural colors from fruits and vegetables for children and their parents, and will include a variety of fun and bonding activities of creation and making from natural materials and from ripe and "tired" fruits and vegetables. The main idea of the event is to educate the future generation and create a community made up of parents, children and teenagers, and to give space to creation and sustainability combined with enjoyment. To instill in children from an early age the essence and importance of sustainability in our lives, and food waste reduction in particular. 

As part of a collaboration with the ‘TNS’ organization, which deals with reducing food waste in Israel.


Brand identity
Initiative development
Campaign





Logo 



About the colors









Posters                  



   

Brochure



Signage in space





Campigan                                                                                                                                     




Merchandise                                                  










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